Prior roles include Design Lead at Franklyn studio in Brooklyn, where I led creative efforts in identity, environmental and digital design for clients such as Metlife, Marz, ZocDoc and several start-up companies. Other duties included mentoring the younger design team and creative concepting on everything from new product innovations to large-scale digital environments. I was Associate Design Director at Huge Inc. from 2014 - 2016 where I led teams focused on digital experience and branding for clients such as Nike, Adidas, Comcast, Samsung, HP and others. Before moving back to New York I spent time at Digital Kitchen in Chicago, as a Creative Lead, where I crafted print, digital and identity work for Whole Foods, Adidas, Bing, Sailor Jerry and Chicago Fire Soccer. I was also fortunate enough to work on award - winning experience design projects for The Cosmopolitan Hotel, McDonald's and LAX Airport. Prior to this I served as the Design Director of Y&R Chicago on accounts for Craftsman, Die Hard, The Red Cross, YMCA, PETA and overseeing the global rebrand of Hotels.com. I have also recently completed design work on Future Relic, a full length film in nine parts by artist Daniel Arsham that premiered at the Tribeca Film Festival and Cannes in 2015
In my life before design I was a lead dancer with the Joffrey Ballet of Chicago, from 2003-2010. During this time I performed and originated roles in ballets by Balanchine, Jerome Robbins, John Cranko, Edwaard Liang, Twyla Tharp Jessica Lang and others.
In 2010 after retiring from ballet, my brother Ben and I founded The New Heroes arts magazine, which is distributed worldwide and is on its fourth issue.
The New Heroes is an arts magazine that was founded in 2010 by Thomas and Ben Nicholas. Through artist interviews and original content it seeks to explore the evolving role of mythology in our contemporary society. Each issue uses a specific cultural focus to examine the changing landscape of society through dialogue with emerging creatives across a variety of mediums. The physical form of the magazine has evolved with its content; from an offset, full-color publication printed on archival paper to a black and white oversized newspaper. The New Heroes is distributed world-wide and can be found at stockists of independent magazines.
Issue 4 of the New Heroes is now available and examines the idea of the Anthropocene Age; our current period in the Earth's geological history, defined by the permanent and irreparable impact that human beings have had on the planet. The issue is an oversized full color newspaper and features Hassan Hajjaj, Shelley Reed, Cleon Peterson, Lucas Grogan, Matthew Craven and Clairelynn Uy.