HBQ, Huge Boutique is an digital, branding and content agency that focuses on smaller clients with big dreams and nimble mindsets. The agency focuses on an agile project set that encompasses a range of disciplines; from digital experiences to retail and physical design.
The HBQ identity was created with a refined sensibility and a series of elements that can be employed across platforms. The display typeface was chosen for its bold design aesthitic and ability to pair well with a 21st century extended type. GT Walsheim provides a modern counterpoint with its geometric attributes. A range of collateral materials were created to employ the bold, HBQ color palette, nestled in warm reds and pinks and offset by a purple color group that adds a feeling of luxury.