Info
I'm currently working with the Digital Design team at Red Antler creating visual sytems and products for emerging brands. Prior roles include Design Lead at Franklyn studio in Brooklyn, where I led creative efforts in identity, environmental and digital design for clients such as Metlife, Marz, ZocDoc and several start-up companies. Other duties included mentorship of the design team and creative concepting for a range of things from new product innovations to large-scale digital environments. I was Associate Design Director at Huge Inc. from 2014 - 2016 where I led teams focused on digital experience and branding for clients such as Nike, Adidas, Comcast, Samsung, HP and others. Before moving back to New York I spent time at Digital Kitchen in Chicago, as a Creative Lead, where I crafted print, digital and identity work for Whole Foods, Adidas, Bing, Sailor Jerry and Chicago Fire Soccer. I was also fortunate enough to work on award - winning experience design projects for The Cosmopolitan Hotel, McDonald's and LAX Airport. Prior to this I served as the Design Director of Y&R Chicago on accounts for Craftsman, Die Hard, The Red Cross, YMCA, PETA and overseeing the global rebrand of Hotels.com.
In my life before design I was a principal dancer with the Joffrey Ballet of Chicago, from 2003-2010. During this time I performed and originated roles in ballets by Balanchine, Jerome Robbins, John Cranko, Edwaard Liang, Twyla Tharp Jessica Lang and others.
Experience
Red Antler
Digital, 2017-Present
Currently shredding design for various emerging brands with the team in Brooklyn, NY. Digital, brand, apps, vibes.
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Franklyn
Lead Design, 2016-2017
Led the design team and managed projects for Metlife, Sothebys, Marz Brewing, ZocDoc in addition to many other startups.
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Huge Inc.
Associate Design Director, 2014-2016
Directed and created work for Nike, Adidas, Samsung, HP, J. Crew, Comcast and Apple in addition to leading pitch teams and mentoring junior designers. Led the design team on successful pitches for HP, Samsung, Jordan and Nike. Initiated community outreach programs in several inner-city schools.
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Digital Kitchen
Creative Lead, 2013-2014
Created award-winning identity, digital, and experiential design for clients such as The Cosmopolitan Hotel, Whole Foods, LAX Airport, FX and Netflix.
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Y&R Chicago.
Design Director, 2010-2013
Led global re-branding efforts for clients such as Hotels.com and Craftsman as well as design direction for campaigns for Red Cross, Die Hard, PETA, YMCA, and Greater Chicago Food Depository. Instrumental in pitch wins for BMO Harris Bank, Dave & Busters, Famous Footwear and YMCA. Led internal design team and mentored junior and freelance designers.
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Joffrey Ballet of Chicago
Principal Dancer, 2003-2010
Performed principal roles in ballets by Ashton, Petipa, Balanchine, Cranko, Twyla Tharp, and Lar Lubovich. Originated roles in ballets by Jessica Lang, James Kudelka and Donald Byrd. Performed in Chicago with touring worldwide.
Recognition
SXSW — Interactive Best In Show
London Intn'l Design Awards — Silver Medal
Art Directors Club — Bronze Cube
One Show Interactive — Bronze Medal
Clio Awards — Best Integrated Campaign
Addy Awards — Silver Medal
Webbie Award Honoree
Multiple FWA Site of the Day winner
Education
New School University
2001-2003
Graduated with honors
The New Heroes
The New Heroes is an arts magazine that was founded in 2010 by Thomas and Ben Nicholas. Through artist interviews and original content it seeks to explore the evolving role of mythology in our contemporary society. Each issue uses a specific cultural focus to examine the changing landscape of society through dialogue with emerging creatives across a variety of mediums. The physical form of the magazine has evolved with its content; from an offset, full-color publication printed on archival paper to a black and white oversized newspaper. The New Heroes is distributed world-wide and can be found at stockists of independent magazines.
Issue 4 of the New Heroes is now available and examines the idea of the Anthropocene Age; our current period in the Earth's geological history, defined by the permanent and irreparable impact that human beings have had on the planet. The issue is an oversized full color newspaper and features Hassan Hajjaj, Shelley Reed, Cleon Peterson, Lucas Grogan, Matthew Craven and Clairelynn Uy.